EF #UltimateLoveLetters

Role: Associate Creative Director, Copy at EF Ultimate Break

Goal: Develop an email and social campaign that would acknowledge the impact of Covid-19 on young travelers and inspire them to keep daydreaming about the places they love and miss

Team: Reid Flynn, Kevin McGraw (copy), Diana Mora (design), Haley DeLuca (social)

Results: We invited our IG audience to add their own love letters and we had around 15K impressions for each city story we ran. 

Related: See more EF work

© ∞ Kristy Martino