I understand the wonk. And I can translate the wonk.

In order to make poverty the issue of 2018, we have to get LOUD.

National organizing and letter writing campaign to build the movement, raise the voices and stories of constituents, and influence policymakers.

campaign concept and messaging | roll out resources and materials | integrated social media campaign | see the campaign on Twitter

Experts on Poverty 

The Experts are a diverse team of advocates from all across the country. They use their firsthand experience of poverty to push for more effective government policies to support low-income Americans. 

People may not understand policy, but they understand the human experience. 

With their powerful platform, the Experts influence policy on Capitol Hill while also challenging harmful misconceptions about people who live in poverty.

program management | advocacy training and support | storytelling | learn more here

Hello, 3S

Taking an ambitious idea for public art experiences into the realm of the real world, a real building, a real community. 

brand identity and messaging | brand rollout campaign | art direction | copywriting 

Chase your path at Gunstock Mountain Resort

One of the most beloved mountains in all of New England needed a new look and feel (and tone of voice) to celebrate their 80th year and reconnect with the joys of adventure, excitement, and year round fun. 

brand identity and messaging | brand rollout campaign | art direction | copywriting 

Proximity Lab: Giving the Gift of Possibility

The best clients are the ones that find creative ways to give back. Proximity Lab wanted a more thoughtful, interactive approach to giving to charity. So they let their clients decide how to spend their 20K donation.

concept | graphic and web design | copywriting | product development 

Recent notable campaign work


Campaign to have 100% of groups participate in face-to-face meetings with Congress within the first 100 days of new administration, RESULTS


Campaign to protect refundable tax credits for working families, RESULTS as strategic coalition partner


Campaign to defeat multiple bills to end Medicaid as we know it, repeal the ACA, and throw millions of vulnerable Americans off of health care, RESULTS as strategic coalition partner


Grant funded project to protect critical anti-poverty nutritional and health programs, bringing awareness through multiple community workshops to highlight impact on children and infants, RESULTS

© ∞ Kristy Martino